Today, many groups not only require two or three of the Center’s five exhibit halls, but all of the meeting space. With the use of all the meeting space, this leaves two or three exhibit halls unsellable to convention groups due to the lack of meeting space.
We know that we can expand our marketing reach to include large corporate, technology, and medical meetings as examples of markets that find Anaheim and the campus setting to be a desirable location to convene and conduct business. Adding 200,000 square feet of flex space will allow the ACC to compete in these growing markets.
78 percent of groups would utilize the proposed flex space as exhibit space, and
90 percent of respondents would utilize the proposed flex space as meeting/ballroom space.