City of Kindness is Anaheim's adopted motto and a way of creating a better quality of life in our city as well as resiliency in the face of natural disasters and other challenges.

kindness is a simple but powerful concept. It seeks to forge a stronger city by connecting people, neighbors and neighborhoods and by building a shared sense of community.

That can have a positive impact on the challenges our city and many others face, including crime, bullying, senior neglect and alcohol and drug abuse.

A city connected through kindness also is more resilient. At its core, kindness is a way of promoting community resiliency and partnership in the face of earthquakes, wildfires and other disasters.

Anaheim's City of Kindness motto has its roots in the tragic loss of a young resident.

Natasha Jaievsky lost her life in a 2002 car accident. After her passing, her family learned how Natasha constantly wrote and talked about kindness, leaving behind drawings and writings about kindness in her bedroom closet and drawers.

The family went on to honor Natasha's legacy with “Make Kindness Contagious” banners displayed around Anaheim.

In 2017, Anaheim's City Council adopted City of Kindness as a motto.